Stop, drop, and roll out the plans for Black Friday—unless you want to get burned.
This holiday season could be the most profitable quarter in the history of your company. All you have to do is avoid the sweet temptation of procrastination.
If you want to make the smart choice, here’s one easy way to prepare for the big Black Friday/Cyber Monday deals: warm up your email list now so they’re hot and ready for you come November.
I know, I know, building out your email list is not very thrilling—but it works. According to our expert team here at HB, it’s a great way to avoid the depressing pit of iOS14, keep acquisition costs super low, and convert like crazy.
Especially if you have two months worth of email touch points on your side.
Just like any ad or other creative, emails only work if the content is irresistible. So start working towards honing (or creating) click-worthy messaging on the following email strategies:
- Welcome Series: Give your newcomers a better taste of who you are. Help them get familiar with your brand.
- Nurture Sequence: Keep them interested. Maybe bust a myth about your product. Share success stories. Give them a deal. Make them remember you.
- Abandoned Shopping Cart Email: Remind them why they were so close to purchasing in the first place. Make FOMO the FO-MOst important thing on their mind.
- A Holiday Special Series: Focus on your great once-a-year offer. Give them a deal so good it keeps them up at night…or at least gets them to smash that “buy” button.
If you’d like any help crafting these email series, refining, or joke-ifying the sales language on your email sequences, hit reply on this email. The HB Writers Room is a great, affordable option to help you get results quick and I’d be happy to make an introduction for you.
Stop, drop, and roll out the plans for Black Friday—unless you want to get burned.
This holiday season could be the most profitable quarter in the history of your company. All you have to do is avoid the sweet temptation of procrastination.
If you want to make the smart choice, here’s one easy way to prepare for the big Black Friday/Cyber Monday deals: warm up your email list now so they’re hot and ready for you come November.
I know, I know, building out your email list is not very thrilling—but it works. According to our expert team here at HB, it’s a great way to avoid the depressing pit of iOS14, keep acquisition costs super low, and convert like crazy.
Especially if you have two months worth of email touch points on your side.
Just like any ad or other creative, emails only work if the content is irresistible. So start working towards honing (or creating) click-worthy messaging on the following email strategies:
- Welcome Series: Give your newcomers a better taste of who you are. Help them get familiar with your brand.
- Nurture Sequence: Keep them interested. Maybe bust a myth about your product. Share success stories. Give them a deal. Make them remember you.
- Abandoned Shopping Cart Email: Remind them why they were so close to purchasing in the first place. Make FOMO the FO-MOst important thing on their mind.
- A Holiday Special Series: Focus on your great once-a-year offer. Give them a deal so good it keeps them up at night…or at least gets them to smash that “buy” button.
If you’d like any help crafting these email series, refining, or joke-ifying the sales language on your email sequences, hit reply on this email. The HB Writers Room is a great, affordable option to help you get results quick and I’d be happy to make an introduction for you.
Chief Executive Officer at HB
Grow your business with Harmon Brothers Writing Services. Learn more at: https://harmonbrothers.com/writers-room
