The relationship between a client and an ad agency is kind of like a marriage. We both choose to enter…
Stop, drop, and roll out the plans for Black Friday—unless you want to get burned. This holiday season could be…
Clients ask us all the time: Should I focus on my ad or funnel first? Ideally, you should develop both before…
Message testing is the new, improved, and more powerful version of split testing. Like Captain America after he gets his powers.…
If you’re having trouble getting someone to try your product (especially if it’s free), you’ve gotta change your pitch.You’ve likely already…
The way you evaluate your ROI—or return on investment—should reflect your business goals. Allow me to simplify just a bit…
If it ain’t broke, then make it better. When we write scripts for our clients, we go through so many…
Harmon Brothers is not a cult. But the most cult-like thing we do is invite our writers to a retreat…